Category: Industry Insight

Are You Getting Real Traffic From Your FaceBook Clicks?

Industry Insight

While it seems indisputable that online platforms like Facebook can be used as a valuable marketing tool, there are dissenters starting to come out of the woodwork. Now that businesses have been using the popular social medium for a while, it’s possible to start quantifying the real-world effects of using Facebook and other sites in […]

Posting Your Internet Store Prices Online

Industry Insight

Should you post your prices online? Email blasts, paid search campaigns and adwords campaigns allow companies some support for price testing in offers and on landing pages. However, such feedback has limited value. You can test various prices in search ads for response, but it’s tougher to control price visibility once the visitor navigates away […]