Customer loyalty is a nuanced concept. McKinsey and Company coined the term “zero consumers” to describe a new type of shopper – one with little patience, zero brand loyalty, and a strong preference for convenience. SAP Emarsys’ 2023 Customer Loyalty Index survey shed light on the evolving landscape of customer loyalty. The survey, encompassing more than […]
Today’s customers don’t just shop in one place. They discover products on Instagram, check prices on Amazon, visit your website, and might still walk into a store to make the final purchase. That’s the new normal—and it’s why terms like “multi-channel” and “omnichannel” are often thrown around. But when it comes to omnichannel vs. multichannel, […]
Podcasts have officially overtaken radio in consumer preference. Podcast marketing marks a cultural and commercial turning point in how brands can connect with buyers. Podcasts aren’t just media anymore; they have grown to become marketplaces. What used to be niche is now mainstream, with podcasts attracting audiences that are loyal, engaged, and more willing to […]
Meet Carly our Marketing Manager at SalesWarp! Carly is the creative mind behind our marketing, helping our team tell its story. Outside of work, Carly enjoys experimenting with new recipes, birdwatching, and is currently learning Spanish! Thank you for your hard work and enthusiasm—you make a huge impact on the SalesWarp team!
