Leveraging Technology to Enhance Customer Service

Industry Insight

Successful retailers know that quality customer service is a necessity. They value the truth of this quote from Steve Jobs: “You’ve got to start with the customer experience and work backward toward the technology – not the other way around.”

These retailers understand the importance of easily verifying – and restocking – inventory with few or any disruptions. They recognize that this task influences consumers in profound ways.

They also appreciate the dynamic nature of today’s “phy-gital” shopper, who uses his or her smartphone while at a retailer’s brick-and-mortar store.

This situation places a premium on a retailer’s ability to see accurate inventory data, and give shoppers what they want.

The good news is that technology like SalesWarp can strengthen the shopping experience, thanks to real-time intelligence that automates (and analyzes) all product deliveries a retailer receives. This option reduces or eliminates the risk of errors, which enables a retailer to better personalize shopping for consumers worldwide.

Technology of this kind gives consumers the attention they deserve, in addition to the goods and services these individuals want to buy.

The rapid deployment of SalesWarp software also lowers IT costs across the board, so a retailer can devote more time to improving customer satisfaction and delivering excellent service in general.

That fact translates into the confidence a retailer wants – the assurance a retailer needs – regarding scalability, so there are no problems meeting customer demand, even on days such as Black Friday and Cyber Monday.

In the end, technology must be practical and effective. It must enable small retailers to grow quickly, while allowing medium-size businesses to integrate their systems for a complete view of inventory.

Technology must also empower large retailers to deliver in-store fulfillment for customers, regardless of channel. Shoppers must be empowered to conveniently find what they are looking for, when they want to receive it, and how it will reach them. When these two unite, you have increased brand loyalty and a lower bottom-line cost.