What is TikTok Shop?

Industry Insight
What is TikTok Shop?

Learn how TikTok Shop is reshaping e-commerce, offering boundless opportunities for sellers.

TikTok, the renowned video-sharing platform, has introduced an exciting new feature, TikTok Shop, empowering users with established business accounts to actively market and sell products within the app through live streams, in-feed videos, and the product showcase tab.

What’s even more thrilling? Joining TikTok Shop won’t cost you a dime, and you don’t need to worry about hitting a specific follower count to kickstart your selling journey.

TikTok quickly gained popularity in 2016, becoming one of the fastest-growing social media platforms, competing with the likes of Facebook, Instagram, and Twitter. Currently, a staggering 73.7 million active American TikTok users are noted, a number projected to soar to 88.7 million by 2024. This user base highlights TikTok’s reach, offering sellers an active audience for tapping into profitable opportunities.

Benefits of Selling on TikTok

Selling on TikTok unlocks numerous advantages for merchants. Firstly, it provides access to an engaged audience, ensuring optimal showcasing of products. With TikTok Shop, the consumer experience is not just elevated; it’s transformed, amplifying brand visibility and trust.

This platform isn’t just a marketplace; it’s a collaborative space. Businesses can seize opportunities to join forces with fellow creators and influencers. This not only broadens their reach but taps into the creative prowess of influential individuals, creating a win-win situation for all parties involved. Furthermore, TikTok Shop opens doors to a realm of possibilities for sellers.

How to Set Up TikTok Shop in the U.S.

Setting up a Shop is simple. First, begin by signing up using your TikTok account or a U.S. phone number and email address. Next, complete the application by submitting your certification of incorporation and a U.S. passport or driver’s license. Step three is waiting 1-2 days for the result, which will be emailed to the address provided. The last step is to link your TikTok account and start selling!