What is Tiktop Shop?

Industry Insight

Sell Smart on TikTok Shop

TikTok Shop is a new marketplace introduced by the popular video-sharing platform, TikTok. It encourages users who have established business accounts to effectively market and sell their products within the application via various channels, including LIVES, in-feed videos, and the product showcase tab. Signing up for TikTok Shop is completely free and doesn’t require a specific follower count to start your selling journey.

Launched in 2016, TikTok quickly gained popularity and became one of the fastest-growing social media platforms, competing with major apps like Facebook, Instagram, and Twitter. Currently, the United States boasts a staggering 73.7 million active American TikTok users, with projections indicating a growth to 88.7 million by 2024. This considerable user base highlights TikTok’s substantial reach and provides sellers with the opportunity to profit from the platform’s growing audience.

Benefits of Selling on TikTok Shop

Merchants leveraging TikTok Shop can expect numerous advantages. They gain access to a qualified and engaged audience, ensuring that their products are showcased to the right potential customers. TikTok Shop provides an elevated consumer experience, enhancing brand visibility and trust. The platform also provides chances for businesses to partner with fellow creators and influencers, allowing them to access the wide audience and creative talents of these influential individuals for mutual gain. TikTok Shop opens doors to a realm of possibilities for sellers, making it a dynamic and profitable marketplace.

How to Set Up TikTok Shop in the U.S.

TikTok has made the registration for TikTok Shop a simple four-step process. First users need to sign up with either their TikTok account or a U.S. phone number and email address. The next step is to fill out the application with certification of incorporation and a US passport or driver’s license. Step three is waiting 1-2 days for the result, which will be emailed to the address provided. The last step is to link your TikTok account and start selling!