Author: Carly Davison

Will TikTok Shop Take Over Black Friday

Blog, Industry Insight

As the holiday season approaches, the battle for shoppers’ attention and dollars intensifies. The emergence of TikTok Shop has posed a challenge to established players. TikTok is set to subsidize discounts of up to 50% for sellers, making a strategic play for U.S. shoppers during the holiday season. This move is poised to reshape the […]

Transforming E-commerce: The Impact of Generative AI

Industry Insight

The integration of Generative Artificial Intelligence (AI) is transforming the way businesses operate in the digital marketplace. It’s not just changing the game for e-commerce companies; it’s reshaping the entire world of online retail. From personalized shopping experiences to efficient customer support, Generative AI is changing the game. In this blog, we’ll explore how Generative […]

What is Tiktop Shop?

Industry Insight

TikTok Shop is a new marketplace introduced by the popular video-sharing platform, TikTok. It encourages users who have established business accounts to effectively market and sell their products within the application via various channels, including LIVES, in-feed videos, and the product showcase tab. Signing up for TikTok Shop is completely free and doesn’t require a […]

Using Trust Badges to Boost Consumer Confidence

Industry Insight

What is a trust badge? Trust badges, also known as a trust seals, are small symbols that business owners put on their websites to make customers feel safer when buying things online. They’re like virtual stickers that tell people that your website is secure and trustworthy for shopping. There are different types of trust badges, […]