eCommerce returns are a crucial aspect of online retail, playing a significant role in shaping customer satisfaction and loyalty. Offering a variety of return options can help businesses manage customer expectations and retain revenue. Here’s a closer look at the different types of eCommerce returns and how they impact both customers and businesses. Refunds: The […]
Businesses aren’t confined to a single industry or a narrow set of products and services. Instead, many enterprises are embracing a more versatile approach known as “multihyphenate” businesses. But what does this term mean, and why is it becoming increasingly important for the future of commerce? As consumer expectations shift towards personalized experiences and as […]
Retail has become increasingly standardized, with automated systems replacing human touchpoints at every turn. With the rise of eCommerce giants and the growing additions of self-service options, the relationship between customers and retailers has become more distant and transactional, leaving many consumers feeling disconnected. Understanding the Challenge The standardization brought by automated systems has undeniably […]
Customer loyalty is a nuanced concept. McKinsey and Company coined the term “zero consumers” to describe a new type of shopper – one with little patience, zero brand loyalty, and a strong preference for convenience. SAP Emarsys’ 2023 Customer Loyalty Index survey shed light on the evolving landscape of customer loyalty. The survey, encompassing more […]
